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About the Fund

About the Fund2021-12-14T09:32:20+10:00

The PlayGolf Fund has up to $60m in funds to invest into revolutionising entertainment-based golf facilities around Australia and encouraging more people to play more golf.

The PlayGolf Fund has been created to support the creation, expansion, upgrade or reconfiguration of innovative, entertainment-based golf facilities around Australia. The next generation of golf facilities are integral to growing the game of golf and may include, but not be limited to golf courses, driving ranges, mini golf, virtual golf as well as innovative concepts that support the objective of the PlayGolf Fund.

The PlayGolf Fund brings together a wealth of experience in all aspects of golf facility development and operation to offer funding and a long-term operational lease solution to minimise both capital and operational risk for local Governments and land owners. Our extensive team delivers industry leading knowledge and expertise across all aspects of planning, funding, design, development and operation of the new generation of golf facilities.


The Fund

What can the PlayGolf Fund be used for?2021-12-08T12:18:24+10:00

The PlayGolf Fund has been created to invest in the development of new golf facilities, or the upgrade, extension or reconfiguration of existing golf facilities.

Who can submit an EOI for the PlayGolf Fund?2021-12-14T09:23:28+10:00

An authorised representative of an owned or leased facility, a developer or landowner, sporting facility or club, or Local, State or Federal Government department may submit an EOI.

Is the fund provided as a loan to the facility?2021-12-08T17:07:47+10:00

No, the PlayGolf Fund is based on an investment opportunity that may include securing a long-term lease, freehold purchase, or a partnership style agreement.

Will the PlayGolf Fund invest into a facility that PlayGolf will not operate?2021-12-08T17:08:24+10:00

Typically, the fund will only be made available to facilities that are operated by PlayGolf or under a PlayGolf licence agreement. However, a partnership with a suitably qualified operator will be considered.

Is Golf Australia investing any funds into the PlayGolf Fund?2021-12-14T09:25:38+10:00

No, Golf Australia will not be financially contributing to the PlayGolf Fund or the ongoing operations of the facilities funded by PlayGolf. All funding will be delivered by Mulpha Australia.

About Golf Australia

Golf Australia is the governing body for the sport of golf in Australia, formed in 2006 after the Australian Golf Union (AGU) and Women’s Golf Australia (WGA) agreed to merge.

Their goal is to raise the level of interest and participation in the game from grassroots golfers through to the elite levels, spectators, volunteers and associated industry bodies. Key responsibilities include conducting national tournaments and championships including the Australian Opens, managing the Rules of Golf and the national handicap system, and developing programs and opportunities to engage as many people as possible into the game. Working in a commercial and inclusive manner with government, business, and community, Golf Australia ensures the value of golf is understood and supported in all policy and business decisions.


About Mulpha

Mulpha Group (‘Mulpha’) has over 30 years investment experience in Australia, with a team of over 65 professionals committed to long-term value creation. The Group has an extensive portfolio of real estate, property development, hospitality, education, retirement, private equity and debt assets, and also invests in some of the fastest growing and most vibrant economies in Australia, New Zealand, Malaysia and the UK.

In Australia, Mulpha’s investment portfolio includes the world renowned, resort-styled Sanctuary Cove, an integrated resort on the Gold Coast, Norwest Business and Residential Park in Sydney, flagship InterContinental Hotels in Sydney, Sanctuary Cove and Hayman Island, Bimbadgen and Emma’s Cottage in the Hunter Valley, Swing City in Norwest and The Hotel School in Sydney, Melbourne, Brisbane and Hayman Island. In New Zealand, Mulpha is the owner of Nesuto Stadium Hotel Auckland and is the developer of the award-winning Leisure Farm in Iskandar Malaysia. In the United Kingdom, Mulpha has a strategic investment in the London Marriott Grosvenor Square, a landmark hotel in the heart of London’s Mayfair district, while the Group asset manages a portfolio of hotels including Rydges Esplanade Resort Cairns, Sofitel Paris Le Faubourg, Sofitel Philippines Plaza, Novotel Century Hong Kong and Ibis North Point Hong Kong.


About Avid Sports

Established in 2003, Avid Sports is a boutique golf management company which prides itself on thinking outside the square to deliver industry leading advice and innovative management solutions to its clients. Since inception, Avid Sports has worked alongside some of Australia’s leading golf courses, property developers, and golf technology innovators to deliver more engaging, and sustainable golf initiatives. The Avid team combines decades of sports knowledge with innovative commercial strategies to achieve extraordinary outcomes for their clients. They have a proven ability to achieve results, having developed industry leading policy, procedures and systems which are customised to the local environment in which each facility operates.

Avid Sports recognise and value that no two facilities, clients or audiences are alike and that each business has a unique environment in which to operate. Avid Sports can immerse itself in the opportunity to truly understand that business, enabling them to achieve outcomes which far exceed all stakeholder expectations.

Avid Sports has the unique combination of sports knowledge and commercial acumen. We use these skills to create exceptional outcomes in the following services:

  • Golf Facility Planning, Development & Management
  • Golf Business Consulting
  • Golf Business Marketing
  • Golf facility Owners Representation
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